Advertising and Hong Kong Society
Edited by Kara Chan
About the Book
Advertising and Hong Kong Society
probes into the role of advertising as a form of social communication in Hong
Kong. This perceptive analysis, unlike those on a commercial slant, deals with
advertising and the broader legal, cultural, and socio-economic contexts in
which it takes place. Exceptionally real-world in focus¡Xwith examples, issues,
regulations, and applications interlaced throughout¡Xthe Hong Kong case study
points to some interesting ideas to expand into Mainland China and the
Asia-Pacific region.
Contributors to this anthology include distinguished scholars in marketing,
journalism, and communication studies, as well as practitioners in the legal and
advertising sectors.
About the Author(s) / Editor(s) / Translator(s)
Kara Chan"
is currently Professor and Public Relations and Advertising Option Coordinator
in the Department of Communication Studies, Hong Kong Baptist University. She
worked in the advertising and public relations profession and as a statistician
for the Hong Kong Government before joining academia.
Review
¡§This [volume] is a valuable contribution to the literature
of international advertising. It fills a void in cross-cultural research that is
becoming more important as China evolves as a major economic force in
advertising expenditures.¡K [A] helpful addition to courses dealing with
international and cross-cultural advertising.¡¨
John Schweitzer
Department of Communication, Bradley University
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¡§This is an important book for those wanting to understand
advertising in Hong Kong and the environment within which it takes place. Each
chapter presents unique insights into the advertising industry and the
influences advertising has on society,¡K with an insider¡¦s view of the industry,
the culture, societal issues, and the consumer market.
Carrie La Ferle
Department of Advertising, PR and Retailing, Michigan State
University
Visiting Fellow, Nanyang Technological University, Singapore
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¡§¡K Informative, up to date, and well documented, this book is
a must-read for everyone¡Xresearchers and practitioners alike¡Xinterested in the
Hong Kong society and its competitive and successful advertising industry.¡¨
Hong Cheng
E. W. Scripps School of Journalism, Ohio University
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