Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus—with examples, issues, regulations, and applications interlaced throughout—the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region.
Contributors to this anthology include distinguished scholars in marketing, journalism, and communication studies, as well as practitioners in the legal and advertising sectors.
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