The aim of the first part of this paper is to reconstruct a general picture of Hong Kong media studies relating to gender issues and perspectives since the early 1990s. We found out that, despite a late start, studies on the Hong Kong media soon proliferated, and came to include examinations of various gender representations in the print media, television, films, and popular culture. In the second part of this paper, a critical analysis of the contemporary cultural phenomenon and discourses on body slimming in the Hong Kong media and popular culture is employed to illustrate that the Hong Kong media, as a capitalist institution, is selling a lifestyle — privileges the symbolic values of a promotional culture over higher-level values such as the health of women and gender equality. This paper concludes by suggesting that further studies be conducted focusing on gender subjectivities in the Hong Kong media and on the praxis of feminist research.
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